Sadler’s website needed a way to be kept updated, but the original design was 100% Flash. No good for quick, easy updates. (I hate Flash, if I haven’t mentioned that…) A custom blog seemed like just the thing. This was before WordPress was as easy as it is now. Creating a theme that matched their website required days of staring at thousands of lines of code. In the end, we matched it almost exactly.
The end result included a blog they updated a couple times a week, a newsletter plugin that let them send out HTML newsletters to their fan base of a thousand, or so, people and links back to pages on the original Flash-based site.